The “retail apocalypse” continues to make headlines, but is it really an apocalypse? In reality, what we’re seeing is a shift to omnichannel commerce, and the casualties are stores that aren’t able to keep up with the changes in shopping behavior. As we’ve witnessed in recent years, access to high-speed internet and, more recently, unlimited mobile data plans have dramatically changed the way consumers shop – and what they expect from retailers. Companies like Amazon have set the expectation that one can buy just about anything at any time of the day or night, and reasonably expect to pick up purchased items in-store the next day or have them delivered to their doorstep within 24 hours. Retailers that fail to deliver on these expectations are essentially doomed. However, those that stay ahead of the curve? They’re thriving.

 

 

 

 

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With the retail landscape, both online and in-store, more competitive than ever, retailers are doing more to set themselves apart from their competitors — especially with exceptional customer service.

Luxury-level customer service is expected at high-end businesses, but any retailer can offer high-touch service to their customers. That includes small, family businesses and brands that prefer to sell at fairs, festivals, and marketplaces.

Faisal Almonai - From Saudi Arabia  created an uplifting standout store experience for Middle East leading bringing the brand’s signature ‘Live Life Well’ strategy to life with tangible moments.

Embrace the power of digital platforms, services and tools

We’ve seen brands across all sectors amplifying the functionality of e-commerce over the past few months as consumers have been forced to adopt online shopping habits. But the online experience can be dull, Trailing through web pages of product can be painfully repetitive - brands should consider how they can inject an element of joy and impulse to make the process more scintillating. This is  a great example of how a few small tweaks can make a difference, with playful branding and a limited-time offer on carefully curated products, events and activities adding a sense of excitement to the online experience. It would be fun to see food and drinks retailers offering their own take on this dynamic and spontaneous service

فكرة السعودي فيصل هي فكرة  مبتكرة و بسيطة و مرحة و سريعة للتسوق و يتم ذلك عبر الضغط على اي منتج يعجبك و تود شراءه وجدته في فيديو كلب لاغنية معينة او في فيلم او مسلسل او برنامج تلفزيوني و يتم الشراء مباشرة عبر التطبيق  و لمزيد من التفاصيل برجاء زيارة الموقع التالي

 

The droppTV platform is powered by the company's proprietary artificial intelligence, machine learning and computer vision algorithm, which recognizes products in video content and tags them in real-time, allowing for frictionless, one-click in-content purchasing. Viewers can watch droppTV and make purchases on any device - smart phone, tablet or desktop. droppTV will also soon be available on AppleTV. The droppTV app is available on iOS now and next week on Android.

The first phase of droppTV's consumer rollout will be dedicated to music videos - for the first time fans can watch music videos and buy what they see in real-time with the click of a button. The platform's debut video, "Stop Panickin'" from New York City artist Kid Daytona and produced by the legendary Harry Fraud, features products from COOGI and minority-owned footwear brand Jaclar and is the first video from the rapper's upcoming album. 

With head offices in new york, London and Riyadh, droppTV features an ever-growing global roster of artists pumping out content weekly ranging from major multi-platinum and Grammy Award winners to new up-and-comers looking to find a larger audience and earn revenue from sales within their video. droppTV promises a diverse offering of brands and products, many of which will be limited edition and only available on the platform.

ABOUT DROPPTV:

droppTV is a shoppable streaming platform at the intersection of music, culture, fashion, and celebrity that empowers artists to create virtual pop-up shops in their music videos so they can sell their own merchandise, limited-edition and luxury streetwear apparel. It is the future of content-driven commerce, taking traditional retail and video models and fusing them to create something new to reach the hypebeast hungry consumer driven by a "See it. Want it. Buy it." impulse. droppTV is a haven for both artists and brands to reach their respective communities and build hype with integrity through limited supply hypebeast "dropps."